All posts tagged “Adobe InDesign

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Quick Project: Amtrak Timetable Redesign

 

After complaining on Twitter about how I found information in Amtrak’s timetables difficult to decipher, I decided to put my money where my mouth is and do a quick little redesign to prove my point. The brief to myself: it had to contain all the same information, use the same typeface (Frutiger), and fit in the same space as the original. Everything else was fair game, including colours, as the timetables are printed in four-colour brochures. However, I was more interested in making small, incremental changes for the better, rather than attempting a radical redesign. I posted the result quickly on Twitter last night and got quite a positive reaction, so here’s a more in-depth look at the redesign and the rationale behind it.

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Weet-Bix Collector Card Album

Client: Sanitarium Health Foods, Australia
Type of Work: Promotional collector’s card album
Software: Adobe InDesign, Adobe Photoshop

To house the Weet-Bix cricket cards seen here, I also designed and produced this lavish 32-page collector’s album. Filled with beautiful photographs of cricketing memorabilia commissioned specially for the project, the design had to showcase the cards and the photography. To this end, I devised a clever set of perforations and die cuts that allowed the cards to be mounted in the book so that both sides of each card could be viewed. The book also incorporated a spot varnish on the cover.