A while ago, I posted a simple logo that I had created for the impending birth of my first child to Facebook. One of my friends, Lindsey, remarked – tongue in cheek – how cool it would be if I was her parent and made her an awesome logo. Just a little throw away remark that didn’t mean anything. Except my little designer brain kept playing with this one visual idea based on her surname: Watts.
While at work the next day, I made precisely three little sketches of this idea while I waited for progress bars to fill (hooray for tables of content in giant InDesign files!).
When I came home, I turned one of those sketches (above) into a full vector logo in Illustrator in under an hour and posted it. I didn’t finesse it, I didn’t do hundreds of iterations, I didn’t tweak it to within an inch of its life. It’s loose and rough and simple. And I think it’s pretty darn good: it works in this full-colour gradient version, as flat colours, as black and white and at smaller sizes. Sometimes we just overwork ideas or try too hard for that “extra perfect” solution when the first concept is the strongest. Although sometimes the first ideas need a lot of work, and it’s the mark of an experienced designer to know which is which!